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Table 1 Research agenda on dynamic ABV in multi-layered and multi-hub CHQ constellations

From: Dynamic attention-based view of corporate headquarters in MNCs

  Multi-layered view of CHQ Multi-hub view of CHQ
Nature of the organizational disaggregation and spatial dispersion of the CHQ activities CHQ activities are organizationally disaggregated and geographically dispersed, but there is still a central hub in the network of CHQ activities that orchestrates the disaggregated and dispersed activities. CHQ activities are organizationally disaggregated and geographically dispersed into multiple hubs (e.g., dual CHQ) without a clear dominant hub that would coordinate the activities of the other hubs.
Potential benefits of the CHQ model for attention focus and attention engagement The existence of regional, divisional, and functional headquarters ensures the depth of vertical attention focus and continuous attention engagement in the areas for which the different vertically disintegrated CHQ functions are responsible. The existence of multiple CHQ hubs helps extend the CHQ focus horizontally in situations in which the focus of a regional or divisional HQ would not suffice in creating a sufficient weight for the attention focus or engagement in areas where it would be needed.
Exemplary research questions to study the CHQ with the help of the dynamic attention-based view
 Enabling or constraining effects of communication practices on the choice of attention focus and attention engagement How does the multi-layered nature of the CHQ influence attention focus in terms of vertical depth and accuracy of attention in the MNC and what practices are needed for attention aggregation and for forming a cohesive overview in coordinating the HQ activities? How does the multi-hub nature of the CHQ (e.g., dual HQ) influence attention focus both in terms of horizontal coverage and attentional engagement, and how do communication practices enable the co-alignment of equally powerful HQ hubs?
 Effects of strategic vocabularies and language on attention focus and attention engagement How does the multi-layered nature of headquarters activities influence the translation, use, and understanding of key strategic concepts as a means of attention focus and engagement across the CHQ? How are different, potentially competing vocabularies used and to what extent are they contested across equally strong horizontal hubs? How do language differences influence the differentiation and integration of attention across the CHQ and in the MNC as a whole?
 Effects of political dynamics and the associated rhetorical tactics on attention focus and engagement What are the effects of political dynamics (and their associated rhetorical tactics) on attention focus and engagement in the CHQ and the MNC? For example, do regional or divisional headquarters block attentional cues from the CHQ to gain more independence? How does the dual (or multiple) agency of multiple levels of CHQ activities influence attention focus in the MNC subsidiaries and how do the different rhetorical tactics used by the different agents influence that? How do multiple headquarters hubs engage in political dynamics to gain more power in the headquarters through their rhetorical tactics? How do the different rhetorical tactics used influence the attention focus and attention engagement of the multi-hub headquarters system?
 Effects of the choice of different forms of talk and text on attention focus and engagement How does direct broadcasting of strategy communication from the lead CHQ unit, for example, in the form of CEO’s speeches to all employees, and through communication cascades, for example, through PowerPoint slides that are locally tailored by the different CHQ units (e.g., divisional or regional CHQ) to match their areas influence attention focus and attention engagement? How do the different headquarters hubs use different forms of talk and text to influence the attention focus and attention engagement of the other hubs and the MNC as a whole? How do the different forms of talk and text contribute to the creation of alignment across the different CHQ hubs and in the MNC?
 Effects of attention dynamics on performance of the MNC How do the attention dynamics in the organizationally disaggregated and spatially dispersed constellation of HQ activities influence the overall performance of the MNC? How do the attention dynamics in the multi-hub constellation of HQ activities relate to the stability of the multi-hub HQ activity constellation and the overall performance of the MNC?