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Table 1 Summary of interviews conducted

From: Implementing design thinking in organizations: an exploratory study

Sector Number of interviews Categories Roles
Public 5 Commerce, Education, Energy, Taxation 16 Directors of design labs
4 Staff members
Private 12 Consumer Goods, Health, Insurance, Media, Pharmaceuticals, Retail, Telecom
Nonprofit 3 Health
Expert 9 Design, Innovation Hub, Service Design Partner, CEO, Consultant, Director