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Table 1 Summary of interviews conducted
From: Implementing design thinking in organizations: an exploratory study
| Sector | Number of interviews | Categories | Roles |
|---|---|---|---|
| Public | 5 | Commerce, Education, Energy, Taxation | 16 Directors of design labs 4 Staff members |
| Private | 12 | Consumer Goods, Health, Insurance, Media, Pharmaceuticals, Retail, Telecom | |
| Nonprofit | 3 | Health | |
| Expert | 9 | Design, Innovation Hub, Service Design | Partner, CEO, Consultant, Director |
